Speaking of internet business, you really need ideas. It is okay if you take time to think about it.
Do you want to sell your own products or products owned by other people? If you want to sell people’s products for a commission then you will get involved with “affiliate marketing”.
Internet business is similar to running conventional business. As it is, you need a product or products, a shop, a place (or location) and some money. Off course in any business, internet included, you need people to come to your place to buy your product/s.
As you know advertisement is a medium to lure people to your place. Advertisement comes in many forms, be it for free or paid for. It can be costly if you pay to advertise. If your advertisement is effective you would see people coming to your place responding to your advertisement. On internet, the flow of visitors coming to view your site is what we call “traffic”.
Let me summarise what you really need in order to start internet business:
Products
Product is common in any business. It can be in the form of physical products, services, software or e-books. It is either selling your own products or other people’s products.
A shop
A shop has a name to it i.e. “Apple Diet Private Limited” with business address. On internet, we call it website address or domain name i.e. “www.applepactchdiet.com".
If you signed up for affiliate marketing you may not need a domain because you may be given a replicated website address or domain embedded with your id to earn commission. But some experts say you still need a good landing page to explain the good things about the products you are promoting.
A place
Conventionally, your shop may be a place to sell located at certain place with business address. You would normally have to pay rental. On internet, your domain needs to be hosted by a “hosting company” in a server. You need to pay a monthly fee.
Customers
In any business, you need people to buy your products, the reason why telling people about what you sell is a must. You can shout if you like, but shouldn’t there be better ideas? Give away leaflet for example. Better still if you can advertise on newspaper, radio or television. But, these are expensive.
Many people thought that if you do online business, you don’t need to advertise to bring in traffic to your site. That’s practically wrong. You can either do free or paid advertising.
If you like to do free advertising, you can read a book written by an expert in this field called “slumdog emillionaire” . This book is also a good guide if you want to start selling your own products because it teaches you from A-Z about internet marketing.
So, bottom line is, there is no point setting up a shop with no people coming to buy your products. If you noticed I said buy, not just come by to view your products. Therefore, you need quality traffic. That is why some experts say to be successful on the internet you have to devote 80% of your effort doing advertising for more traffic.
A conventional shop may have a sales person describing about products that you sell but internet has a page or pages that outline what’s in store and give product descriptions. Thus, your sales page or “sales letter” must be powerful enough to convince visitors.
Making follow-up? You just need to fix a good “auto-responder” for your site. You can’t be talking to many people explaining about your goods especially when your products are on the “world wide web”. Your auto-responder will be contacting your potential customers all over the world and try convert into sales.
I am sure by now, you already have got the ideas how to do internet marketing. So, what business is good? For me anything niche is good, be it your own products or affiliate.
Is there anything that is free without involving money? Yes – try “adsense” like this blog has or affiliate with people search. For the latter, please check the details here:
“www.try-people-search.ws”
In my post later, I will give insights about investing online, which is another form of online business.
To your online success!
Sunday, June 7, 2009
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